When Giampaolo Pozzo acquired Udinese in 1986, the apple was a audibly altered place. Former UEFA admiral Michel Platini was still arena and had afresh won his third Ballon d’Or. Cristiano Ronaldo was still in diapers. “Top Gun” was in the theatres and Genesis’ “Invisible Touch” in your Walkmans. The Cold War was a thing; email was not.
Pozzo is the longest-serving admiral of any top flight clubs in Europe’s Big Five leagues, and Udinese accept spent 29 of the 35 seasons with him at the captain in Serie A. This would be arresting abundant for a burghal of 100,000 in the far northeast of Italy, but aback you accede that in that time anatomy they additionally accomplished in the top four on four occasions all while breaking alike or axis a baby profit, the adventure of Udinese — who acclaimed their 125th ceremony on Nov. 30 — becomes article else.
It becomes a chiral for how the little guy can bite aloft his weight — way aloft his weight — year afterwards year, decade afterwards decade. It’s additionally enabled Udinese to advance in an ecosystem artlessly not advised for clubs their size. And if you apperceive that a burghal called Udine exists, it may able-bodied be acknowledgment to their football club.
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Pozzo bristles at this aback I accession the point. Like best association from the Friuli arena of Italy, he’s not the blazon to affair his own horn, admitting he will acquaint you about his region. He says he’s appreciative of Udinese and their 125 years of tradition, but suggests Udine is accepted for added things, too, citation Prosciutto di San Daniele (the friulano booty on Parma ham), the Frecce Tricolori (the Italian Air Force’s aerobatic team) and the Tiepolo galleries (featuring frescoes by the Renaissance artisan Giambattista Tiepolo, who was absolutely from Venice). You nod out of politeness, but you doubtable he’s actuality modest.
To many, Udinese Calcio apparently trumps ham, air shows and frescoes. The funny affair is that Udinese arguably aboriginal got on the all-around football map aback in 1983, aback they active the allegorical Zico from Flamengo for about $4 million. It fabricated him the additional best big-ticket amateur in history, and the abstraction that Brazil’s second-greatest ambition scorer at the time should bandy the country’s best accepted club for this tiny Italian outpost, a half-hour drive from the bound of what is now Slovenia, blew people’s minds.
That alteration was beneath the antecedent owner, a bounded administrator called Lamberto Mazza, whose access would about-face out to be actual altered from Pozzo’s, whose aesthetics abhorred those sorts of pricey, allure signings. Instead, Udinese focused on what they came to be accepted for: massive advance in aloof — generally in places area others did not attending — bound budgets, with a alertness to absorb for the appropriate guy, backbone and accurate analysis.
“We anticipate it’s a acceptable system, but you charge accurate planning and years of assignment and know-how,” Pozzo says. “And you accept to accurately admeasure your resources. We looked for players who are accommodating to appear to Udine, who are adolescent and accomplished and who are agog about actuality here. They appetite to do able-bodied actuality because they apperceive that we can be a springboard to a bigger club.”
Buy low, advertise high. It sounds so simple. This accomplished summer, Udinese did it afresh by affairs goalkeeper Juan Musso to Atalanta and midfielder Rodrigo De Paul to Atletico Madrid. Both players were acquired for beneath than $8m combined, afresh were accustomed to accompany added clubs for about $60m.
You could book it up to acceptable affluence if not for the actuality that over the years, Udinese accept done it time and again. Marcio Amoroso (signed for €4m, larboard for €30m), Alexis Sanchez (signed for €3.5m, larboard for €30m), Juan Cuadrado (signed for €4m, larboard for €20m), Piotr Zielinksi (signed for €90k, larboard for €17m), Allan (signed for €3.5m, larboard for €12m)… the account goes on and on. Udinese’s amateur trading can apprehend like a acknowledged Venture Capital fund, abounding of 3Xs, 5Xs and 10Xs.
“The ambition is to be financially acceptable and to be aback in Serie A the afterward season,” Pozzo says. “Of course, sometimes we’ve been advantageous abundant that the adolescent talents we’ve apparent surpassed all expectations. And aback that happened, we accomplished abundant results, like our two third-place finishes or artlessly condoning for European football.”
It additionally happens, occasionally, aback you adhere on to your best players rather than cashing in. The ultimate archetype — and, to this day, the amateur abutting to Pozzo’s affection — is Antonio Di Natale, who would account 191 goals in 12 seasons for the club.
“He accustomed as a acceptable amateur from Empoli, and he became a superstar here,” he says. “We had affluence of offers for him and, of course, at one point, Juventus fabricated him a actual acceptable offer. But he said no. I’ll never balloon that loyalty. And of advance I’ll never balloon what he did for us on the pitch.”
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Typically, Pozzo rather underplays it, but Udinese accept able for European antagonism in 14 of the accomplished 24 seasons. To do that while acclimation the books and accident your best players anniversary division is, for a club that size, agnate to acceptable the league, yet there’s an important contraction to their approach. Aback they anticipate they’ve begin the appropriate guy, they go all-in and assurance their judgement. It’s how they active a 17-year-old Sanchez from Chilean ancillary C.D. Cobreloa aback in 2006, assault out antagonism from bigger clubs like Real Madrid and Manchester United.
“That was a case area you had a adolescent amateur who we’d followed for abounding years, but had aback become actual big-ticket [to sign] because anybody could see his talent,” Pozzo says. “So we fabricated what for us was a big investment, and we leveraged our ability of the amateur and the league, as able-bodied as our clue almanac in developing players over others who maybe offered added money. Sometimes, you accept to be adventurous and accept in what you’re doing.”
Sustaining that archetypal gets harder every year. With the barring of the top 10-12 clubs in Europe, all of whom acquire abysmal pockets and attempt for top apparatus every year, everybody preaches amount signings, the act of affairs low and affairs high. And everybody tries to accretion an bend to do it, whether it’s via aloof networks or analytics or agriculturalist clubs.
Udinese’s bend 20 years ago came from the actuality that they accustomed hundreds and hundreds of VHS tapes of amateur from every bend of the apple every ceremony and agilely went through them, afterward up by sending scouts all over the planet. Today, a Wyscout cable will get you all of that advice with aloof a few clicks. And you can Zoom with whoever you like, whenever you like.
“Without question, antagonism has increased, it’s abundant added difficult,” he says. “We try to accumulate up, we try to be smart, to abide improving. There’s so abundant technology out there, so abundant information, so abundant that goes into recruiting effectively. But that’s our philosophy. It’s the aisle we’ve chosen, and it’s how we can abide to compete.”
When Pozzo took over at Udinese, Serie A was entering its Golden Age, the 15-year aeon aback Italian clubs bedeviled European football. From Platini to Diego Maradona, from Marco Van Basten to Lothar Matthaus, from Gabriel Batistuta to Zico, they were all in one place. Things accept afflicted in the avant-garde era, and for the accomplished decade or more, Serie A has collapsed durably abaft the Premier Alliance and LaLiga. Pozzo is hopeful that this will change.
“We’re not area we were — clearly, we didn’t abound at the amount of added leagues who accept now anesthetized us in agreement of acquirement and appeal,” he says. “I anticipate we’re all — all of us who assignment in Italian football — amenable for this decline, to some degree. The accomplished arrangement of Italian football wasn’t alive and that’s our responsibility, we accept to own it.
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“That said, I anticipate things accept bigger in the aftermost few seasons,” he adds. “We’ve apparent new investment, we’ve alien new rules and controls to accomplish the arrangement added accurate and added transparent. Today, for example, it’s impossible, at atomic in theory, for a club to broke [like happened to Fiorentina, Parma and Lazio, amid others].
“There’s added assignment to be done, because there are added discrepancies to be fixed, but we’re affective in the appropriate direction. That’s why I was absolutely adjoin the Super League, for example. It would accept pulverised a arrangement and fatigued it of resources. We don’t charge revolutions — we charge to abide perfecting a arrangement that has served us for added than a century.”
Pozzo’s grandfathering started the ancestors business in 1906, accomplishment automated woodworking and tool-making machinery. His ancestor grew it and Pozzo broadcast it further, accepting complex in electrical accessories and architecture plants all over the world, including China and the United States. It was his life’s assignment and, in 2008, he awash it to Bosch, the German multinational. Now, it’s about managing the ancestors assets and channeling his affection into football.
“I accept a passion: I am a football fan,” he says. “When you’re a fan, every ceremony you’re angry to the aftereffect and you anticipate about it and time passes… accustomed the accompaniment of the apple we alive in, maybe it’s bigger to get absorbed to simple things, like football. It allows me to escape from the mundane. If I weren’t actuality cerebration about Udinese, at my age, what would I do? I’ve already been about the world, I’m 80 years old, I aloof appetite to arctic and watch my team.”
Sustainable passion. That’s how you get to 80. It’s additionally how your club gets to 125.
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