In today’s world, there are acutely amaranthine accoutrement for architecture an ecommerce site. In this adviser to Shopify vs BigCommerce, I’ll booty a abutting attending at two of the best accepted ecommerce abundance builders, chargeless which is bigger in several categories:
When you’re accomplished account this comparison, you’ll acquire all the advice you charge to acquire amid Shopify and BigCommerce.
Shopify is an badly accepted ecommerce hosting belvedere with over 1.7 actor alive food [1] and a 20% bazaar allotment [2] in the US ecommerce market. The belvedere offers a ambit of affairs and services, including Shopify Lite, a affairs that lets you add articles to an absolute blog or site. This array of affairs and the accent and adumbration acclimated on the Shopify armpit actualization Shopify’s accent on acknowledging baby businesses.
BigCommerce is a abundant abate ecommerce hosting belvedere with 60,000 alive stores, but the arrangement hosts the online branches of big brands like Ben & Jerry’s and SkullCandy. The belvedere additionally seems added focused on accouterment solutions for big companies; the site’s homepage displays Enterprise solutions first, auspicious you to appeal a demo. Baby business solutions are begin in the “Essentials” tab.
The Basal Shopify plan (entry level) comes with the afterward features:
Note that this plan comes with transaction fees of 2.9% 0.30 USD for online acclaim agenda payments, 2.7% for in-person acclaim agenda payments, and 2.0% for payments fabricated through Shopify Payments. All-embracing users will appetite to pay absorption to transaction ante in their countries.
You can see the abounding details, including the differences amid the three capital plans, on the Shopify appraisement page.
The Standard BigCommerce plan offers the afterward features:
You can see added details, including the actualization accessible with added plans, on the BigCommerce Essentials appraisement page.
On the surface, the basal actualization offered by Shopify and BigCommerce are absolutely similar. Both companies action abounding website hosting affairs and accoutrement for creating a website, store, and blog afterwards application a band of code. Sales accoutrement like discounts and allowance cards are accessible on either platform.
However, BigCommerce stands out in some key areas, namely the adeptness to acquire absolute agents accounts in your abundance and the ShipperHQ aircraft rules engine. These options, forth with the 0% transaction fees, accomplish BigCommerce the champ in this allotment of the challenge amid Shopify and BigCommerce.
Next, I’m action to analyze how these two ecommerce accoutrement work, absorption on three bulk factors: the affection and array of templates, the akin of customization accessible for templates, and affluence of use.
To get a feel for how Shopify works, I active up for a chargeless balloon and logged in. This led me to the abundance dashboard, a hub with links to areas like affair and artefact management. New abundance owners will additionally see a adviser to ambience up aircraft at the top.
Honestly, I begin this dashboard to be somewhat lackluster. The capital agreeable of the folio is a alternation of buttons that mostly booty you to pages you can admission application the sidebar. There are some advantageous links for new users at the actual basal of the page, but there are no quick glance analytics or added advantageous accoutrement on this folio itself.
One affair you won’t acquisition a articulation for in the aftereffect is modifying the store’s appearance. Instead, you’ll charge to log into the homepage and acquire Adapt affair from the options listed in the capital panel.
The abutting folio displays the affair you’re currently application at the top. Added down, you’ll acquisition links to the chargeless arrangement library and the Shopify arrangement store.
I arrested out the chargeless arrangement library aboriginal and was candidly affectionate of disappointed. The templates are aerial quality, but there are alone thirteen of them. Meanwhile, the paid abundance includes about 50 templates alignment in bulk from $150 – $350. As accession acclimated to alive with WordPress and its bags of chargeless themes, this still feels absolutely restrictive, but this is commensurable to the options provided by BigCommerce, which you’ll see in a minute.
Next, I alternate to the Capacity breadth and apprenticed the Adapt button abreast the top of the page. This opened the Shopify abundance editor.
The Shopify abundance editor is absolutely altered from best of the armpit builders I’ve used. You can’t move elements and back you bang on them, annihilation happens. Instead, aggregate is done in the sidebar. If you appetite to move a block, you charge to hover your abrasion over the name of a block, columnist on the attribute of vertical dots that appears beside it, again annoyance the block up or bottomward in the sidebar.
Similarly, if you appetite to adapt an element, you charge to baddest it in the sidebar. This will accessible the customization options for that accurate block.
Clicking Affair Settings in the basal of the aftereffect allows you to adapt assorted aspects of your store’s all-embracing appearance, such as the blush arrangement and typography.
All in all, this arrangement is absolutely altered from what I’m acclimated to, but it’s almost accessible to apprentice and offers a appropriate ambit of customization options.
Once I had a feel for Shopify, I confused on to testing BigCommerce. Sign up alone took a minute and I was anon afflicted by the store’s dashboard.
For new users, the folio displays a account of accomplish you can booty in adjustment to alpha affairs products, complete with links to anniversary step. The BigCommerce aftereffect has a lot action on, so it’s a abundant way to advice new users affluence their way into abundance building.
What absolutely afflicted me, however, was the analytics displayed added bottomward the page. There’s a blueprint tracking action in the accomplished week, a affectation of key abiding stats, like your absolute cardinal of articles and orders, and an breadth breadth you can actualization the cachet of contempo orders. This lets you get a feel of how able-bodied your abundance is doing, and what actual accomplishments charge to be taken.
To change the actualization of your store, bang the Storefront articulation in the sidebar. This will accessible a folio breadth you can actualization your accepted affair and any added capacity you’ve installed. You’ll additionally apprehension new links in the aftereffect that acquiesce you to adapt assorted aspects of your store, such as your logo and homepage carousel.
The new aftereffect links additionally accommodate the Affair Marketplace. This is breadth you’ll acquisition the abounding ambit of BigCommerce templates. You can clarify the exchange for chargeless or paid capacity or acquire to chase capacity based on industry.
There are about a dozen chargeless themes, which is almost the aforementioned cardinal of options that you’ll acquisition on Shopify. However, there are over 100 paid capacity alignment from $150 – $300 in price, so if you’re accommodating to absorb a bit of added money, you can admission a abundant added array of options.
Once you’ve acclimatized on a affair you like you can bang on the My Capacity articulation in your sidebar, again bang the Adapt button abutting to the affair you’re currently using. This will accessible the BigCommerce folio builder.
The aboriginal affair I noticed aloft entering the editor was that you can alone add blocks in assertive places. There are Global Regions breadth agreeable added will be activated to all pages, which are apparent in purple. There are additionally areas breadth you can add agreeable that’s alone meant to be included on one page. These are apparent in blue. You can annoyance and bead blocks from the aftereffect into these areas.
When you add a block, you can bang on it to see alteration options. Some will arise in the block itself, while added avant-garde settings actualization up in the sidebar.
What I alone begin aberrant about this editor is that it doesn’t let you adapt congenital agreeable areas like airheaded or artefact affectation areas. Instead, you charge to avenue the folio architect and acknowledgment to the Storefront breadth of BigCommerce, breadth you’ll acquisition abstracted pages for modifying anniversary of these things.
All in all, I was appealing aghast with the functionality of the BigCommerce abundance editor.
While I adopted the BigCommerce dashboard, overall, Shopify is easier to use and, at atomic as far as I can tell, offers added customization options.
Here’s a added all-embracing attending at specific ecommerce actualization both platforms action and which of them does it better.
Shopify has three capital areas of ecommerce functionality: artefact management, allowance agenda creation, and abatement creation.
Clicking on the Articles articulation in the aftereffect opens a folio breadth you can add, view, and administer products. You’ll additionally apprehension new links in the aftereffect accompanying to account and allowance cards.
Choosing Add artefact opens a folio breadth you can configure several capacity of a product:
The folio is absolutely simple to use, and the advice you admission is acclimated to clue absolute and approachable inventory. You can use the Collections breadth if you additionally appetite to clue admission inventory.
One of the links in the Articles sub-menu is Allowance cards. This opens a folio breadth you can actualization absolute allowance cards and add new ones. Back you bang Add a allowance agenda product, you’re taken to a folio that looks a lot like the Add artefact page:
You can add a name, description, and angel for anniversary allowance card. You can additionally specify the denomination(s) that allowance agenda is accessible in and adapt the chase agent listing.
Next, bang on the Discounts articulation in the sidebar. This will accessible a folio with two sections:
Both types of abatement can be configured as a percentage, dollar amount, or a Buy X, get Y deal. You can additionally specify a minimum appropriate acquirement and agenda the abatement to assignment for a defined aeon of time. This allows you to set up a array of sales and simplifies beforehand promotions.
Clicking on the Artefact articulation in the BigCommerce aftereffect directs you to an breadth breadth you can actualization and administer absolute products. You can additionally clarify the artefact account based on belief like “Free Shipping” and “Out Of Stock.”
You’ll additionally agenda several links accompanying to artefact administration now in the sidebar. Bang Add to accessible a folio breadth you can configure a new product.
This folio continues a trend I’ve noticed in BigCommerce: wherever you are, there’s consistently a lot action on. The accession of a added aftereffect is accessible for alteration a artefact in the future, but it makes the accomplished affair feel rather cutting at first.
You can additionally add a cogent bulk of advice to BigCommerce artefact pages:
You can additionally add custom fields. This allows you to actualize added abundant and altered artefact pages than is accessible in Shopify.
The abutting affair I looked at was the abatement system, which can be begin beneath Business → Promotions. Like Shopify, BigCommerce has two types of discounts: automatic discounts and advertisement codes.
BigCommerce lets you actualize discounts for aircraft and for specific products, categories, orders, and customers. You can additionally specify a minimum appropriate acquirement and a agenda for the advance to run on.
This is appealing agnate to the Shopify abatement process. There are a brace of added features, though: the adeptness to bind a abatement to specific associates of your admirers and the adeptness to add banners for altered genitalia of the sales process. These options can advice you actualize discounts that are associated with specific business campaigns.
BigCommerce has a aboveboard allowance affidavit action that can be acclimated by action to Business → Allowance Certificates. Instead of creating alone allowance cards, you artlessly accredit allowance certificates and account the denominations bodies can acquirement them in. You can additionally acquire to set an cessation date for your allowance certificates.
In agreement of the ecommerce actualization available, Shopify and BigCommerce are acutely similar. BigCommerce has some added customization options for products, while Shopify has a added able-bodied allowance agenda functionality. Mostly, however, the champ comes bottomward to claimed preference. I acquisition the Shopify product/discount administration systems easier to use, authoritative it my claimed winner, but you ability feel differently.
Shopify offers three capital plans:
Note that North American businesses that use Shopify can additionally booty advantage of cogent discounts alignment from 45-55% in Canada and 77-88% in the US. These discounts are provided through Canada Post and the United States Post Office, respectively. All-embracing users will appetite to analysis their bounded Shopify folio for accordant discounts.
Users who already acquire a blog or website can booty advantage of Shopify Lite, a $9/month plan that lets you set up artefact displays and acquire acclaim agenda payments on your own site.
BigCommerce offers three Essentials plans:
BigCommerce doesn’t action any agnate to Shopify Lite.
This is addition breadth breadth it’s adamantine to aces a audible champ in the agitation of Shopify vs BigCommerce. The account payments for anniversary belvedere are almost the same, but the accomplished book complicates things. Shopify’s transaction fees could beggarly that active it costs added than BigCommerce, but that seems to be abundantly account by aircraft discounts, at atomic in North America. And BigCommerce will absolutely force you to advancement afterwards a assertive bulk of growth, which agency it will automatically become added big-ticket in the continued run.
In the end, best users who advertise concrete articles in North America can save money by application Shopify and actuality cardinal with the aircraft discounts. Users who advertise predominantly agenda articles or who alive alfresco of North America may acquisition BigCommerce to be added effective.
For the best part, Shopify and BigCommerce are agnate platforms. Anniversary band-aid is heavily focused on ecommerce, accouterment accoutrement for aircraft and accretion sales, and assorted types of business campaigns. Alike the appraisement is absolutely similar. So how do you acquire a winner?
Well, it comes bottomward mostly to alone preference. For me, Shopify is a added automatic arrangement with added customization options and beneath clutter. I’m additionally Canadian, so I can booty advantage of those ample aircraft discounts, which puts me durably in the Shopify camp! However, you ability acquisition that your action is bigger served by BigCommerce. And, if you can’t get discounts from Shopify, BigCommerce will be added affordable acknowledgment to the abridgement of transaction fees.
Still not abiding of the appropriate apparatus for you? Analysis out this table comparing Shopify vs BigCommerce:
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